Private owner page
A direct ordering system for EZ's that helps shorten the visible line, save staff time, recover customers who would have left, and build a customer list the restaurant owns.
The bottleneck
During a rush, every minute spent taking, repeating, correcting, and entering orders is time your team cannot use to move food. The grill still takes time, but the ordering part does not have to happen at the window.
Burgers, fries, shakes, sauces, and notes are chosen before the customer reaches the window.
The grill still takes time. The order-taking bottleneck does not have to.
When fewer people are stuck at the window giving details, the visible wait feels easier to join.
Your restaurant, your numbers
Start with real numbers. Adjust only what you know. The default model does not depend on delivery-app savings because this is mainly a drive-thru/order-ahead case.
Start here
Start with a normal day. Choose the closest traffic pattern, then adjust only what you know. The formula is plain: orders per day, percent likely to order ahead, minutes saved per order, walkaways kept per day, average ticket, gross margin, monthly package, and the direct platform fee.
What the math counts
Walkaways saved are counted as gross profit, not full revenue. Staff time is shown as capacity value. App savings are optional and start at zero because this drive-through case should not depend on delivery math to make sense.
The grill still takes time, but guests no longer wait just to say the order, repeat modifiers, and pay.
A shorter visible line can keep more customers from leaving before they ever order.
Leave app sales at 0%. The calculator still shows time saved, walkaways kept, and customer contacts.
Every opt-in order can become a future special, slow-hour offer, or win-back message from your own customer list.
Low-risk launch
The first version can stay simple: customers order ahead, EZ's gets a clean ticket, staff starts sooner, and the customer pays at pickup.
The first version can sit beside the current flow instead of forcing a system change.
Start simple: order ahead, clean ticket, pay at pickup.
The flow is built around cleaner tickets and a simple handoff, not a new operating system.
Do not pay a platform fee on normal walk-up or drive-thru orders.
This is about direct pickup, line speed, cleaner tickets, and repeat customers.
What launch actually looks like
This is not a tech overhaul. The first version is a practical rollout around the menu, the pickup flow, staff testing, and QR/order links customers can use when they are ready.
Retention
Every online order can become a customer EZ's can bring back. SMS should be permission-based and opt-in, but once a regular says yes, the restaurant owns the relationship.
Favorites, order history, phone number, opt-in status, and reorder behavior make future specials more useful than a generic social post.
Clear pricing
The 3% option keeps the launch cost lower while order volume is still being proven. If order-ahead volume climbs, EZ's can move to a flat monthly option for predictable cost.
Start with the recommended package for 90 days. If order volume climbs, switch to flat-rate. That gives EZ's a lower-risk launch and a clean path to predictable cost later.
Recommended 90-day launch
Launch the system, put QR/order links where customers already are, watch how many people use it, and decide from real numbers. If order volume grows, pricing can move from percentage-based to flat-rate.
Owner demo
Browse the customer order flow, kitchen view, owner controls, and reorder path. The point is to see how the system fits around how EZ's already runs.
The point
The goal is a faster line, cleaner tickets, and more regulars ordering again. EZ's keeps the brand, keeps the customer relationship, keeps the pickup flow simple, and gives regulars an easier way to come back.
See the demo